Author: Naomi
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How to Talk to Clients About SEO Without Losing Their Trust
For web agencies offering SEO as part of their services, the way you have this initial conversation matters as much as the work that follows.
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What a Technical SEO Audit Should Cover and What Should Happen Next
If you’ve procured SEO services for a client before, there’s a reasonable chance the engagement started with an audit. A few weeks later, a PDF arrived. It was thorough. It had a lot of red items. You forwarded it to the client, or perhaps to your developer, and then things got complicated. This is one…
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How WordPress Performance Issues Affect Your Clients’ Search Rankings
There’s a persistent problem with WordPress sites that no one takes clean ownership of. The developer hands over the site. The SEO audits it and flags performance issues. The developer says it’s not their job. The SEO says they can’t make code changes. The client sits in the middle wondering why their site is slow…
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Core Web Vitals Explained for Web Agencies
Core Web Vitals have been part of Google’s ranking algorithm since 2021, but they’re still misunderstood and often under-addressed across a lot of agency-built sites. If you’re handing over a new build without checking these, there’s a reasonable chance you’re delivering a site that’s already at a disadvantage in search. This is a plain-English guide…
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GEO vs SEO and What Web Agencies Need to Know About AI Search
Search has changed more in the last two years than in the previous ten. If you’re running a web agency, you’ve probably noticed clients asking about ChatGPT, AI Overviews in Google and whether any of it affects their rankings. The honest answer is: yes, and the implications run deeper than most people realise. This post…
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How Web Design Agencies Can Add SEO to Their Services Without Hiring In-House
If you run a web design or development agency, you’ve probably had the conversation. A client asks whether you can help with SEO. You say it’s not really your area. They go and find someone else. Six months later, they’re less engaged with you because their SEO contact has become their main digital relationship. It…